The Psychology of Scale
Making the connection between economic growth and unsustainable scale is a shock to the psyche. It is a bit like learning that someone close to us, a spouse, a best friend, or a business partner, is actually doing us serious harm. A common reaction is denial. But if the evidence of the harm is reasonable (consider the material in Areas of Concern and associated links), the problem is too powerful to ignore for long. Investigating the situation reveals the harm, while real, is not intentional, and can be avoided (see Attractive Solutions).